Varian Medical Systems

Truebeam Product Launch

CLIENT

Varian Medical Systems

PARTNER

CMS Communications

PROJECT

Glasses-Free 3D Displays

LOCATION

IAC Building
New York, NY

DETAILS

PROJECT DESCRIPTION

CMS developed two sets of visuals; one was intended to serve as a teaser to guests as they arrived and waited for the presentation on the main video wall, and the other was designed to enhance the reveal of the new product. A series of short messages reinforcing the key value statements about the new product popped out from two 42 inch and two 47-inch Magnetic 3D Allura LCD monitors arranged in the reception area. Zimmerman said the presence of the 3-D monitors and the calculated messages were critical to developing a subliminal reaction with guests that reinforced Varian’s technology leadership.

Varian_ProductLaunch_01
Varian_ProductLaunch_02
Nobody stops to look at a flat-screen monitor now. They just walk by. You put a 3D autostereoscopic monitor there, and nobody just walks by. Everybody stops.

Diana Zimmerman

President of CMS Communications
Check out our other projects
PORTFOLIO

Contact

Magnetic 3D

450 Lexington Ave 4th Floor
New York, NY 10017
(877) 225 8950
info@magnetic3d.com

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