Varian Medical Systems

Truebeam Product Launch

ClientVarian Medical Systems

PartnerCMS Communications

EventTruebeam Product Launch

LocationIAC Building
New York, NY


CMS developed two sets of visuals; one was intended to serve as a teaser to guests as they arrived and waited for the presentation on the main video wall, and the other was designed to enhance the reveal of the new product. A series of short messages reinforcing the key value statements about the new product popped out from two 42 inch and two 47-inch Magnetic 3D Allura LCD monitors arranged in the reception area. Zimmerman said the presence of the 3-D monitors and the calculated messages were critical to developing a subliminal reaction with guests that reinforced Varian’s technology leadership.


ContactMagnetic 3D

175 Varick St. 6th Floor
New York, NY 10014
(877) 225 8950

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