PROJECT DESCRIPTION

Cross River Network (CRN) is the NY metro region’s premier company providing digital advertising exclusively to the NY Waterway ferry terminals. With deployments in Belford, Weehawken, Hoboken, and Edgewater, New Jersey and at Pier 79 at 39th St in Manhattan, NY, CRN - in partnership with T-Mobile - was looking to add a unique element to their offerings. With the introduction of T-Mobile ONE, the wireless carrier sought to increase their market presence with an aggressive, full-scale media presence that was both innovative and which brought utility to their target clients. Magnetic 3D was the launch partner and four advertising-supported phone charging stations were positioned in Port Imperial and Midtown (Pier 79) to give passengers a needed boost while in the terminals. The Glasses-Free 3D displays added a unique element to a DOOH campaign that catered to over 575,000 monthly commuters and which produced 1M+ Monthly Network Impressions.

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