Book My Show (BMS), India’s largest online ticketing portal, allows customers to book tickets for movies in cinemas, sporting extravaganzas, and even music concerts. Active in 220 cities, BMS installed Magnetic 3D’s Empreza 3×3 Video Wall featuring 55” Glasses-Free 3D Displays at the R City Mall in Mumbai. The video wall is strategically deployed for maximum audience interaction in the food court to promote BMS’s partner companies and relationships.
The large wall is being used as a 3D Pro AV installation for experiential marketing to highlight the many BMS partnerships, drive ticket sales and platform memberships, and to feature ad content to increase sales in the food court and greater mall complex.
Magnetic 3D created all of the videos and animations, working directly with BMS and their partners to create each piece of content to match all corporate branding and messaging and to maximize the 3D effect on the wall to drive engagement and elicit the greatest audience reaction.